Mother’s Day & Father’s Day 2025
Contents
- 1 Gift Needs for Mother's Day, Father's Day
- 2 1.1 Mother's Day Shopping Demand Occurs One Month Before The Main H oliday:
- 3 1.2 Target Customers For Mother's Day
- 4 1.3 Father's Day Shopping Needs Are Diverse In Terms Of Subjects
- 5 Products Searched For During The Father's Day & Mother's Day Season
- 6 Best Selling Products On Mother's Day
- 7 Best Selling Products On Father's Day
- 8 Design Ideas for Mother's Day
- 9 Prepare For A Successful Mother's Day & Father's Day Season
- 10 1. Checklist for sellers
- 11 2. Determine sales targets for these 2 holidays to have appropriate promotional levels and advertising budgets
- 12 Where To Buy Amazon Merch On Demand Account?
- 13 Join Special Group Of Sonny To Learn Free
Looking ahead to the gift-giving season in 2025, Mother’s Day on May 11, 2025 and Father’s Day on June 15, 2025 are two unmissable sales opportunities for Gift Shoppers.
Based on sales data from past years and current indicators so far this year, it is estimated that gift items will grow this holiday season, especially with experiential, personalized and premium gift items.
With more than 80% of US consumers planning to increase their shopping budget during the two holidays, spending an average of $160 to $300 each holiday (refer to the survey below in 2024 by the NRF – the US Consumer Retail Association), sellers need to quickly optimize products and goods to take full advantage of the potential of this holiday season. Seller needs to proactively plan detailed sales for 6 weeks, starting from March to June because this will be the golden time frame for sellers who want to participate in both holidays.
Gift Needs for Mother's Day, Father's Day
1.1 Mother's Day Shopping Demand Occurs One Month Before The Main H oliday:
A 2024 Statista survey of US residents who participated in Mother’s Day shopping found that the shopping period took place throughout the month leading up to the main holiday. Of these, 28% of respondents said they shopped one month before, 42% said they shopped two weeks before, and only 20% bought gifts in the week before, with 7% buying right before the holiday. This survey is relatively consistent with the search volume and popularity of keywords leading to Mother’s Day from the Top search term tool on Amazon Seller Central in 2024.
The user search keyword set on Mother’s Day is highlighted by the prominent keywords “mother’s day gifts/ mother’s day gifts for mom/ mother’s day gift for daughter”, we recommend that seller take advantage of this keyword set to prepare for Listing, product keywords, images and advertising keywords when preparing for Mother’s Day campaigns.
As you can see from the chart, shopping for Mother’s Day usually starts 1 month in advance, around mid-April. The amount of interest in buying increases sharply from the end of April to the beginning of May. This behavior is similar to other major holidays such as Christmas, not waiting until the day before buying. Therefore, the plan to make shirts also needs to be implemented 1-2 months in advance to have good sales and customers receive their goods before the holiday.
🕓 When customers start shopping?
- 28% buy 1 month in advance
- 42% buy in the last 2 weeks
- 20% buy close to the holiday
1.2 Target Customers For Mother's Day
- New moms.
- First-time moms.
- Children buying gifts to express their gratitude to their mothers (teens, students, adults).
- Fathers/husbands buying gifts for their daughters/wives.
- Individuals wanting to give gifts to women they love such as: grandmothers, mothers, stepmothers, sisters, etc.
- Mothers buying gifts to pamper themselves.
1.3 Father's Day Shopping Needs Are Diverse In Terms Of Subjects
According to the NRF 2024 Father’s Day Spending Survey, the top gift trends for Father’s Day are travel (4.5 points), followed by clothing (3.5 points) and cards (2.0 points). Electronics and personal care items also appear in gift trends. More than half of consumers say they target fathers/stepfathers and husbands as gift givers, with husbands being the second highest gift giver group at 26% of respondents after fathers/stepfathers, followed by sons, brothers or friends.
The search keywords of users on Father’s Day are highlighted by the prominent keywords “father’s day gifts/ father’s day gifts for dad/ father’s day card”, we recommend that sellers take advantage of this keyword set to prepare for Listing, product keywords, images and advertising keywords when preparing for Father’s Day campaigns.
Products Searched For During The Father's Day & Mother's Day Season
Suggested gift product lines for reference in the price range under $50 that tend to grow this year for seller to refer to in product development:
* Mother’s Day: Personalized photo frames, Relaxing essential oil sets, plant gift packages, Engraved necklaces, Multi-flavored tea sets, Diary files, etc.
* Father’s Day: Multi-purpose gardening tool set, Phone charger cord organizer, BBQ grilling tool set, Technology cleaning tool set, Personalized leather wallet, etc.
*Source: Amazon Internal Research 2024
Best Selling Products On Mother's Day
Best Selling Products On Father's Day
On Mother’s Day, products in the Flowers, Cards and Apparel categories led in terms of percentage of products purchased, however in terms of spending value, Jewelry, Apparel and Electronics led the list.
On Father’s Day, the top growth categories (in 2024 vs 2019) include Personal Care; Tools/Repair Supplies; Home and Garden Care; Entertainment and Sports; and Automotive Accessories.
Design Ideas for Mother's Day
Here are some outstanding ideas for Mother’s Day that you can design and use for this year’s campaign:
General quote for all mothers on Mother’s Day
There are many special women who make our daily lives better. Mother’s Day is the occasion to show appreciation and gratitude to all of them: grandmothers, wives, sisters, friends,…
Mom and Baby Combo
Design products that represent the sacred bond between mother and child. For example, T-shirts for moms and onesie designs for babies
Working Moms
Women who work full-time and are also mothers are often very busy balancing work and family life. Use your creativity to design ideas to express gratitude and appreciation to the hard-working and loving mother of the family.
Other Creative Ideas
- For new moms and moms-to-be, the first Mother’s Day always has a special meaning, you can come up with similar Ideas such as:
First time Mom
- Mothers who support their children’s work: mothers of musicians, mothers of nurses, doctors, teachers, etc.
There are also many other awesome ideas waiting for you to create to launch on Mother’s Day this year. You can also search for more hot hit shirt designs from last season right below.
Prepare For A Successful Mother's Day & Father's Day Season
To fully prepare for the Mother’s Day and Father’s Day shopping season sales campaign, sellers should review the following items:
1. Checklist for sellers
✅ Optimize product title + description according to holiday keywords (Make sure not write “Gift” words – banned word on Amazon Merch). Read the post below to know how to write content correct
✅ Run ads early – Sponsored Products
✅ Set specific sales targets by SKU for each stage
In previous years, gifts for Mother’s & Father’s Day always brought good profit margins, because buyers tend to spend more on spiritual value, not bargaining like on sales occasions. Just optimize the listing, the product is good enough and customers will buy.
Please pay attention to optimizing these 2 days.
2. Determine sales targets for these 2 holidays to have appropriate promotional levels and advertising budgets
Sellers need to proactively plan sales in the 4-5 weeks leading up to each major holiday, including advertising plans and allocation of promotional levels for each time (refer to the image below). Holiday milestones that sellers need to remember: Mother’s Day (May 11, 2025), Father’s Day (June 15, 2025).
Wishing all sellers a successful Father’s Day and Mother’s Day sales season!
