Amazon Merch On Demand: What To Know Before Starting
Amazon Merch On Demand offers a lucrative opportunity for those willing to tap into its potential. However, before you dive in, it’s crucial to grasp some fundamental concepts about this platform. Unlike other giants in the industry like Teechip and Teespring, Merch operates with its own unique set of rules. From tier progression to earnings per sale, from sales strategies to understanding Best Sellers Rank (BSR), this article will provide newcomers with essential insights to set them on the path to success in the world of Merch by Amazon.
1. Tiers: Starting Small, Growing Big
Upon account approval, you’ll begin your Merch journey at tier 10. This initial tier allows you to upload up to 10 shirt designs for sale, limiting you to one upload per day.
Advancement to higher tiers, like tier 25, involves achieving a certain number of sales. As your sales increase, so does your tier level, granting you the ability to upload more designs daily. This process is known as tiering up and plays a pivotal role in expanding your product offerings and increasing your visibility to potential customers.
2. Earnings Per Sale: Understanding Royalties
Every sale on Merch by Amazon translates to royalties for sellers. The royalty amount varies based on the selling price of the product. Generally, Amazon pays sellers around 25% of the price for basic t-shirts. Leveraging the Amazon Affiliate program can earn you an extra $1 per sale.
3. Sales Strategies: Free Traffic and Paid Advertising
Free Traffic: Amazon’s massive customer base provides a significant advantage in terms of potential free traffic. However, achieving visibility amidst the sea of Merch shirts can be challenging. Product placement in search results is influenced by product descriptions closely matching customers’ search keywords. Tailoring your designs to align with popular search terms can boost your visibility and, subsequently, sales.
Paid Advertising: Amazon offers its own advertising channel, similar to Google Ads. This service places your product at the top of search results, giving it an edge over non-advertised products. While this method requires a grasp of Amazon Marketing Services (AMS) operation and optimization, it can be a valuable tool for reaching your target audience.
4. Best Sellers Rank (BSR): Decoding Amazon’s Ranking System
Every product listed on Amazon receives a BSR (Amazon Best Sellers Rank) rating, determined by sales volume and history relative to other products in the same category. BSR updates every 2-3 hours, shaping product visibility. A lower BSR signifies higher sales. Utilizing this metric helps sellers tap into Amazon’s substantial free traffic potential. However, remember that BSR improvement relies on outperforming competitors’ sales.
For a deeper understanding of how Amazon ranks, read more detailed articles here.
Ways to Make Money with Merch by Amazon
Special Sellers (Asia, Morroco, Dubai, India, Bangladesh,…)
The majority of these kind of sellers manage multiple accounts simultaneously as a precautionary measure. This strategy ensures that if one account faces issues, there are other accounts to fall back on. Typically, each account is focused on specific trends or niches. While the sales might not be exceptionally high for each niche, the cumulative effect sustains the sellers. Some sellers take a bolder approach by engaging with Trademark designs. They accumulate a substantial number of sales before the account becomes at risk, providing a decent income source to support their main account later on.
International Sellers (USA, Germany, United Kingdom,…)
Contrary to special seller, international sellers tend to avoid shortcuts. Their primary choice is to maintain a clean account from the outset. Although concentrating on a clean niche leads to slower and lower sales compared to Trademark designs, it guarantees the creation of a lasting brand without the risk of account suspension. Typically, each seller focuses on a single account, eschewing the backup accounts that Special sellers often rely on.
5. Design Strategies: Self-Design vs. Outsourcing
Creating compelling designs is pivotal for success on Merch by Amazon. You can either design your own shirts or outsource the design process. If you’re new to the game, learning to design through YouTube tutorials is a viable option. Alternatively, outsourcing guarantees professional designs. Consider three design categories:
- Evergreen: These designs revolve around general interests and characteristics, maintaining relevance year-round.
- Holidays: Tailored for specific seasonal events, these designs witness peak sales 1-2 months before the event.
- Trends: Following popular fads like unicorns or sunflowers, trend designs can yield rapid sales but are short-lived.
6. Niche and Branding: Tailoring Your Approach
Merch shirts can be sold by either niche or brand. For those without a recognizable brand, focusing on niches is a practical strategy. Niches target specific interests or characteristics. For instance, designing shirts for dog lovers could include niches like Poodle owners, Poodle moms, and Poodle dads. Selling within niches allows you to tailor your designs to specific customer segments.
In Conclusion
Entering the world of Merch by Amazon demands a solid grasp of its intricacies. From tier progression to earnings, sales strategies to BSR, design approaches to niche targeting, understanding these core concepts is paramount. Remember, success in Merch requires consistent learning and adaptation. If you have any queries or insights, don’t hesitate to share them in the comments below. Wishing you the best on your Merch journey!
I Want To Know More About Amazon Merch On Demand, What Should I Do?
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