Guide To SEO On Merch By Amazon
Contents
Merch by Amazon can be incredibly magical. You can make tons of money from it, you can confidently stand out among thousands of other merch sellers, or you can sink without seeing the sun. Have you ever wondered why you don’t sell as well as other men doing merch? No matter how much effort you put into it, you still can’t find true love in shirt sales. Well, one of the reasons for this tragedy is that you don’t know how to SEO your products. A delicious combination of keywords can be enough to turn you from foul ant to god. Sound easy? Let’s learn how to SEO for Merch by Amazon.
What Is SEO?
SEO stands for Search Engine Optimization and it covers all activities that attract search traffic to your site.
Referring to Merch by Amazon, what has brought breakthrough traffic to your site, is the content of the article is easy to catch the search traffic. More importantly, they lead back to your Merch shirt. The easier the shirt is to find, the more people can see it, and the higher the percentage of people buying it. The more people like it and buy it, the easier it is to jump to the front page of Amazon’s search results. Amazon’s goal is to sell, so the system will tend to advertise hot products that customers are buying a lot. Like a circle, hot goods will be prioritized and easier to sell. It’s important that you push your shirt into that circle, which is Merch by Amazon SEO.
The biggest question is: what factors influence SEO for Merch by Amazon the most?
- Title of shirt
- Brand
- Description
- Click Though Rate (CTR)
- Convert rate(CR)
- Best Seller Rank – BSR
- Review/ Price
All of the above factors depend on Keywords and Keyword Research. Based on the ideas you want to play with, the keywords can change accordingly. So you need to clarify the following questions:
- What shirts have come up with the same idea and how long have they been up?
- What do they focus on?
- What slang words do they use?
- Who are their opponents?
When you know the above, it will be much easier to reach what customers are looking for. By matching exactly what they entered in the search box, put in your product.
How SEO for Merch by Amazon works?
Optimize shirt name
The title of the shirt is the most important factor with Amazon Product Listing. It will have the greatest impact on SEO effectiveness as well as shirt sales. Like a double-edged sword, it can bring your shirt to the top of search, but can also sink to the bottom of the pot if not optimized properly.
The title should not be longer than 115 – 144 characters and the main information should revolve around the main keywords. It may include manufacturer, material, key features, packaging information, and other targeted keywords targeting Amazon BSRs.
In addition, the keywords should not be too popular, avoiding having to confront hundreds of thousands of other competitors using the same keyword. No need to work hard, work smart. Ask yourself to find this shirt, what keywords will you search as a customer? Once you’ve identified them, squeeze all those keywords into your shirt and your shirt will be easier to sell than ever.
For example, you’ve just designed a cat shirt and you’re ready to sell it. What title would you use?
You can see tons of results found. And sadly, the shirt you worked so hard to design will drown in this amount of results. The hard truth is that you will hardly get a sale with a title like this.
Then a little more like this?
Better but still confused. Can you try to be more specific?
Seems almost okay…
And here, only 64 results were found. Fighting with 64 opponents seems much easier than the nearly 15,000 in the first result. However, there is another sad reason, because the keyword you use to search is not good, no one is looking for it, and there are few shirts made about them, so not many people find it. Therefore, being the king of the blind land will not make you rich. Even if you rule in this 65-shirt kingdom, it will rot if no one comes to visit. So, when specifying your goals, look for keywords that are easy for people to find, even if sometimes it’s not related to your topic, for example some hot keywords like Unicorn, birthday gift, gift , present, and so on…
Brand Your Merch Shirt
For each shirt, the Brand (Brand) may be different on each shirt, depending on the product and design taste of that shirt. For each product, each shirt group classification, you should have a suitable Brand name for them. Because the Brand name is the second biggest thing (after the shirt image) that appears on the customer’s search page, you should arrange the layout and keywords well to attract the most customers. Your product click-through rate will be higher. As such, SEO for Merch by Amazon is not difficult, as long as you know what you are doing.
Optimize Description
You have 2 bullet points in the shirt description to fill out, so make the most of them. This is where the shirt’s trading fate is decided. Really, you already have an optimal title for the shirt, right? So you must know the most important keywords, and possibly, the ones that make the most money. You can find synonyms for them and develop them into sentence structures. Don’t try to convince the customer to buy, give the best description of your shirt. Include useful information that doesn’t appear on the shirt. Customers will know more about the shirt and will be more inclined to order this shirt.
Remember, it’s better to use a lot of mid-range keywords, with a moderate edge, than to use a few hot keywords with fierce competition. But, also consider using popular keywords, don’t use keywords that no one wants to find.
Use Merch Research Tool
As Amazon’s Merch achieved great success, another independent online service was born called Merch Informer. From the outset, it has provided useful tools to maximize your profits from Amazon Merch. The ability to find niches, keywords, and even see which t-shirt designs are likely to sell well, along with how competitive that niche is.
Merch Informer is available in two versions – Newbie and Professional. Newbie subscription is $9.99/month, while Professional subscription is $59.99/month, you can check Merch Informer’s subscription pricing page for updated pricing and any deals/offers at https://merchinformer.com/pricing/
For those who struggle with the more artistic side of t-shirt design – i.e. some of the images that go with the text-based t-shirts, having access to these vectors increases the variability to Your shirt gets noticed. Of course there are other sources for vectors so this might not be useful to everyone but a nice perk nonetheless.
Speaking of SEO for Merch by Amazon, it is not really related to the keyword field but is strongly coordinated from them. Let’s talk about CTR and CR criteria.
Assuming that you are reading this article and you still don’t know anything about them, I will explain them as follows:
CTR stands for Click Through Rate and when it comes to Merch by Amazon, it is the ratio of people who click on your shirt to the total number of people who see your shirt on the results page. search. Amazon is very focused on this factor because if someone clicks on your product, it proves that they are very attractive and have the potential to sell well. You can find keywords with high CTR to immediately apply to your products.
Conversion Rate (Conversion Rate – CR) is another side that is no less solemn. Obviously, if people aren’t interested in your product, they won’t even click on it. Therefore, you will not be able to convert anyone (Convert – convert visitors to customers). Going back to the above, you absolutely need to use the keywords for the product very carefully, carefully and systematically. From there, make sure to cover all possible questions from the client. Thus, you are already one step ahead of all your competitors.
Finally, the relationship between Review / Price was extremely clear. If customers find your shirt affordable and suitable, they will like it and give you a better review. And of course, good reviews always lead to higher sales rates, it’s a cyclical circle.
Conclusion on SEO for Merch by Amazon
Really, everything depends on your keyword combination and optimization. From there, they will lead to great effects for your product, like more views, higher traffic, strong sales, and more. It’s all on a small line. If you don’t do well, you will be marked as keyword stuffing and get a very serious bad rate, even banning from Merch by Amazon,
Some of the main points I listed above are also in the detailed article How to find good keywords and use keywords with Merch by Amazon. You can absolutely stop by and find yourself the most superior keyword combination!
