How To Write Title, Bullet Point & Description When Upload T-Shirt On Merch By Amazon Part 2
Hey guys!
Welcome back to merchbyamazonforsale.com. Today, Sonny is going to show you how to write your Merch by Amazon listing. Specifically what to write, what not to write, and the correct format you should be using. The goal is to get your shirt in front of as many potential buyers as possible, right on Amazon.
If you are new to Merch, you’ll want to read this What Is Merch By Amazon – Amazon Merch On Demand? first.
Let’s get started!
Mastering Keywords for Merch By Amazon
The best way to make sales is directly on Amazon. Not surprising, right? Your goal is make your listing show up for as many relevant keywords as you can without coming off as “spammy”. If you do it right, you’ll never have to market your shirts outside of Amazon.
We’re going to focus on writing your title, product descriptions, and product features in this post by adding high quality, relevant keywords into each design. This ensures that no matter how someone searches for a shirt, they can find yours. Even if they search something semi-relevant, we want them to find your shirts.
This does not mean you should add a huge list of keywords. This is considered spam, and is against the Merch by Amazon policy. Plus, it looks just plain unprofessional. Spam may work in the early stages of the program, but Amazon will catch on eventually, and you’ll end up losing everything you worked so hard for.
Play by the rules, and Amazon will reward you with sales. It’s as easy as that.
Getting Started
Take a look at the picture below. You’ll see four fields: Brand Name, Title, Key Product Features, and Product Description.
These are the only fields you can add keywords to, so use them wisely.
Merch By Amazon Listing: Brand Name
Essentially, this is the name of your t-shirt store. You can either create all of your designs under one “umbrella” brand, or create separate brands for each. I usually create different stores for each niche (To have different stores, you will need multiple accounts, that is the strategies).
If we use only 1 brand, you risk a competitor spy and copying all of your designs. And even, if they found you violent trademark/ copyright. They can report you for that. So to decrease the risk, you should own multiple accounts, and each account, you will focus on one niche.
If a customer really likes your design and wants to see more, they’ll click on your brand hyperlink to see more and we can up-sell for that.
That’s why I separate each niche into it’s own brand.
For example: If customer like my “Car” niche designs, they are more likely to view my other designs. They couldn’t care less about my “Cooking” t-shirts niche, so I would create a separate brand for those. On the plus side, if a competitor likes my design, they can click my brand and only see the designs I have listed under that brand.
Merch By Amazon Listing: Title
If they were looking for your t-shirt, what would you type in?
Use the quote, the niche, your target audience, and then add a few modifier terms to it. Things like “funny, cute, hilarious.” You could also add holidays, relation, state, or event.
If you have any additional room, fill it up with other relevant keywords that a customer may search for. Again, don’t make it spammy. There are ways to use up all the title space without coming across as spammy.
Also, don’t use duplicate words in your title. Having the same word twice doesn’t increase your shirt’s rank on Amazon. You are better off finding another suitable keyword to enter.
Good Example of a Merch By Amazon Listing – Title:
“This Beard Is Taken Funny Fathers Day”
Bad Example:
“Cute Funny Hilarious Sexy Beard Shave Men Dad Boys T-Shirt”
Note: You do not have to type the words “T-Shirt”. Amazon will automatically add it for you when it is displayed.
I think it’ll be easier if I use a real quote to make things a little easier for you. For the next few examples, I’ll be using the quote “If It’s Not In The Scrapbook, It Didn’t Happen” . This is the quote displayed on my example t-shirt. My target audience would be moms or grandmas who loves to scrapbook.
Now, because my quote is pretty long, I have three options for writing my product title.
1) If It’s Not In The Scrapbook It Didn’t Happen T-Shirt
2) If It’s Not In The Scrapbook Funny Stepmom Craft T-Shirt
3) Funny Scrapbook Mom T-shirt
9 out of 10 times, I’d choose #3.
Why?
Because the majority of your customers don’t know what they are looking for. They just know they want a funny scrapbooking shirt for mom.
A good chunk of your customer base will go directly to Amazon.com to look for shirts. They won’t click the dropdown box that recommends they visit the “Novelty & More” section – which we know is where our Merch shirts go. Your goal is to create a t-shirt title that has very little competition on the homepage of Amazon.com, so you rank higher.
Putting the entire quote in your title is basically wasting space. Think like a customer and you should do just fine.
However, you still may want your shirt to show up when someone searches for the entire title. Maybe they saw someone at the mall wearing a shirt with your exact quote one it. You still want to target those customers, too.
So, to target both audiences, here’s what I do:
I start my first bullet point with the following sentence, “This shirt says _________________.” I then type in the full t-shirt quote. Your customers can now find your shirt using the exact quote or using one of the title variations I showed you.
I’ll be writing a more detailed guide on Merch SEO and optimizing your shirt titles soon, but for this guide I’m focusing on bullet points.
Merch By Amazon Listing: Bullet Points
Bullet points are arguably one of the most important parts of your entire listing, so you should definitely spend some time writing them. The fate of your design is dependent on the quality of your keywords & bullet points. The order of your keywords matter as well, so pay attention to where you place them. If you’re targeted scrapbook grandmas, add those keywords to the beginning of the bullet point, not the end.
I like to formulate a short story using the who, what, when, where or why for each of my listings. I then try to incorporate 4-5 keywords into each bullet.
Why only 4 or 5?
Amazon hasn’t really stated what they define “keyword stuffing” to be, so it’s best to play it safe and not add too many. People have gotten banned over keyword stuffing. I’ve personally reported people who keyword stuff and watched the listing get removed.
I don’t report very often, either. But if someone is “gaming the system” so to speak, and is able to make more sales by keyword stuffing, then they absolutely deserve to have their taken down.
This is what I consider keyword stuffing:
This funny, cute, adorable, awesome, great, amazing, out of this world scrapbooking tee, tshirt, shirt, short sleeved shirt is perfect for any moms, young moms, single moms, stepmoms, stepmothers, grandmas, grandmothers, grandparents, aunts, sisters, stepsisters, relatives, second-cousin-3-times-removed-on-my-dads-side.
It’s great to wear at the beach, vacation, scrapbook store, craft store, mall, school, college, gardening, mowing the grass, drinking tea, frat party, event, hotel, friends house, football game.
You get the point. If you do that, don’t.
Basically, just don’t go wild with the keywords and check common phrases for copyright before using them in your bullets, and you should be okay.
Better to be safe and only a few keywords than get a ding on your account for keyword stuffing.
How I Write My Bullet Points On Merch by Amazon Listing
Again, it depends on how long my title is, but this is usually how I write mine:
Bullet #1
This is the perfect shirt for any grandmothers or stepmoms who love making memories, sharing family photos, and laughing about old vacations.
Bullet #2
Wear it proudly to the scrapbook store, Senior night, class reunions, or holiday parties! It also makes a cute Mothers Day gift.
As you can see, I was able to target the who, the what, the where, and the when – all in two very short sentences. It doesn’t take very long to come up these sentences, and you can reuse these two bullets in almost any niche on any listing, just swap out the bolded text to fit your niche.
Some people like to play damage control and use Bullet #2 to say “Order a size larger” in order to prevent any negative reviews from shirts arriving too small.
Feel free to use my examples above as a template for your own listings if you want.
Keyword Modifiers
Originally, I said my target audience is moms and grandmas. While that’s true, I like to take things a step further and “niche down” even more.
Keyword modifying terms are simple words that can be added to your keywords. Words like “best”, “awesome”, “funny”, etc.
For my example, I want to modify the target audience of “grandmas” and “moms” to “stepmom” and “Great grandmother”.
Your listing will still going to show up for the keywords “mom” and “grandma”, but it’s also going to show up for two additional sets of audiences – just by adding those two simple keyword modifiers!
This is one way to make your listings reach more people organically.
Using Other Quotes In Your Bullets
Another way I’ve found to get more eyes on my shirts is to add low BSR quotes into the bullet of my listings. I’ve been experimenting with this over the last few months, and so far, it’s been working pretty well. It seems like the listings I have cross-promoted are selling better.
Whether this is a direct result of adding quotes I’m not sure, but the fact that my shirt shows up when someone types in both quotes does mean that more people are seeing it.
The premise behind this is pretty simple. Incorporate other best-selling quotes in the same niche, and use those quotes into your bullets.
Let’s say you’re doing research and come across two designs in the same niche, both with a low sales rank on Amazon. (by the way, the only way you can see a shirt’s true sales rank is to use Merch Informer. Chrome Extensions no longer work.)
Sticking with the scrapbooking niche, I’ve found two quotes:
1) If It’s Not In The Scrapbook, It Didn’t Happen
and
2) Scrapbooking is Cheaper Than Therapy (but barely)
It’s time to get a little creative. How can you incorporate quote #2 into your bullets?
Maybe you could say something like “Wear it proudly to the scrapbook store, Senior night, reunions, or holiday parties! It also makes a cute Mothers Day gift! But don’t forget, Scrapbooking is cheaper than therapy (but barely)!
Shorter quotes tend to work better because they don’t look so obvious. They just look like a natural addition to your “story”.
Merch By Amazon Listing: Product Description
I don’t add anything here.
Several experience seller Merch by Amazon have run A/B tests on this section, and because it’s optional, it doesn’t appear that Amazon is using anything from this section as a ranking factor. It may not always be this way, though. If anything changes, I’ll update this section.
I haven’t personally done any testing on this section, but I’m not having any issues ranking and getting sales by focusing solely on the bullet points.
I find it just reiterates what I’ve already put in the bullet points anyway. But it’s up to you. I may have to go through all my listings in the future and edit these. But for now, I don’t worry about these.
Where To Find Quality Keywords For Merch By Amazon Listing:
Wondering where to find high-quality keywords? Or maybe where you can find quality product descriptions to sort of? I always start with Amazon itself, but here are some others:
(image shown is from Merch Informer)
- Amazon.com – Enter any t-shirt into Amazon. Look at the top product descriptions, how they’re wording their titles., what verbage they are using. You can even branch out and look at coffee mugs or beer koozies for more ideas.
- Search other Amazon Merch shirts – Type Lightweight, Classic fit, Double-needle sleeve and bottom hem into Amazon search. Or click this link. Any results will be shirts directly from other Merch sellers.
- Google Trends – See what’s trending, and take a few of those keywords.
- Buzzfeed – Buzzfeed uses a lot of catchy, quirky terms that draw in millions of viewers a month. You are bound to get some inspiration on there.
- Facebook Ads – Yes, those ads you refuse to click may actually help you craft the perfect product description.
- Walmart / Retail Stores – Especially during the holidays, you can find some great inspiration by walking down the Halloween or Christmas isles. Take your phone or a notepad with you.
- TV – As long as you aren’t watching 90’s reruns, you should be able to find relevant words or quotes.
- Keyword Research tools
- Merch Informer – Another awesome tool used for researching, organizing, and looking up t-shirt competition.
- Merch Buddy – The fastest way up upload Merch by Amazon designs. Seriously, this is the best $20 I’ve spent on a Merch tool so far.
- Pretty Merch -Over 8,000 Merch sellers use this tool to view in-depth analytics about their t-shirts. This one is a must have! Both Free and Pro versions are available.
- Niche websites – Look up any niche + website on Google, and read through some of their articles.
- Newspapers, news outlets, and radio – Lot’s of good ideas up up-to-date/trending topics.
Click here to see the full list of Merch Research tools I use.
To Sum Up
Follow this Merch by Amazon tutorial for each and every shirt, and you will start to see sales trickle though. If you’re already a Merch by Amazon seller, you should really spend a day or two edit all of your listings to follow this format.
If you have any other tips/tricks/advice you think I should add, or if this guide helped you, I would appreciate a share or comment below.
Thanks everyone, and happy merching!
Be sure and check out my next article, How to Start a Merch Business in 2023 for an in-depth research guide.
Where Can I Buy Merch By Amazon Account?
If you’re looking for a place where you can buy Merch by Amazon account with warranty or you already have had account and searching for good niche to start with, you can contact Sonny – founder of website Merch By Amazon For Sale. Sonny is an expert in the field and can provide valuable insights on niche selection and conduct research on your behalf.
