How To Write Title, Bullet Point When Uploading T-Shirt On Merch By Amazon Part 1

How to write Title of a t-shirt on Merch Amazon is very important when it is the direct gateway to customers from the search bar. We do not pay enough attention or may not realize its importance. The title you put on the shirt design when you upload it to Merch will be displayed to describe your product or simply it is the path that leads customers to your shop. So you guide customers on how to get to know you quickly and take the shortest route to get to you.

Put yourself in the customer’s potition. Have you ever typed a very long phrase into a search? Usually we just enter the first few words and press Enter to search. Therefore, I recommend that you set the title as short as possible, meaningful to the theme of the shirt you design (or the text on the shirt). In addition, we need to order according to Amazon’s regulations.

1. THE MOST BASIC AND EASIEST WAY TO SET A TITLE FOR YOU

• Re-enter the text on the shirt:

VD: I’m not old I’m Classic…

• Enter the entire text sentence + Add object, topic:

VD: I’m not old I’m Classic – Car

I’m Not Old I’m Classic Funny Car

Vintage Car Fan I’m Not Old I’m a Classic

• Enter the entire text sentence + Add an upcoming event or customer target:

VD: I’m not old I’m Classic – Car

I’m Not Old I’m Classic Father’s Day

I’m Not Old I’m Classic Father’s Day Car Lovers

• NIn addition, you can set Titile according to the following structure:

[TITLE] + [KEYWORD 1] + [KEYWORD 2]

2. SOME REGULATIONS WHEN SETTING TITLE

• Length of a title: According to Merch By Amazon’s regulations, you set the Title length to not exceed 60 characters (including word spaces).
• Do not add product type descriptions: Tshirt, Hoodie,… when writing Titile (Amazon will automatically add it for you)
• Do not describe sensitive words or phrases, hot words, hot words, Best Seller, Gif, etc.
• Do not write special characters #@#!-…
• Capitalize the first letter of each word in the title. Do not write in all caps.
• Don’t Use Numbers (“2” instead of “two”)
• Does not include advertising content other than Amazon.

…

Above are some experiences as well as examples for your reference!

Because I don’t want to create a long article that will make you confused, I will divide it up. Please look forward to the next article with how to place it. Feature bullet 1, Feature bullet 2 (Keyword) I will update below

Part 2: Feature Bullet 1, Feature Bullet 2 (Keyword) 

Talking about Feature bullet 1, Feature bullet 2 (I call them Keyword together), in this section a lot of people ask me so first let’s redefine what a Keyword is so that you can understand it better.

– What are keywords? ? Keyword means keyword. These are the words and phrases that users enter into search engines to find what they are looking for. Either are search terms that a website owner or SEO specialist will use to optimize a website in hopes of ranking at the top of Amazon results for the specific keywords we place in Austria. Elastic when Up.

Keywords can be classified in the following 2 ways

Divide by number of words:

• Short Keyword – Short Keyword: length from 1 to 3 characters

Long tail keywords: usually have a length greater than or equal to 3 characters.

Divided according to the nature of the keyword:

• Main keyword – Main Keyword: is usually a short keyword or shorter than the secondary keyword, representing the most general content of the page, implying the content of the secondary keywords. Normally, the main keywords of a page are the words with the highest keyword density on that page.
• Sub Keyword – Sub Keyword: (secondary keyword) Usually a long keyword or longer than the main keyword, representing the content of small ideas on the page, is an extension of the main keyword.

SO WE CAN APPLY TO SET KEYWORD AS FOLLOWS

• Feature bullet 1: Short keywords + Main keywords: Write about the topic you are designing on the shirt (we call it the main key), Describe what the shirt is about, the idea you want to convey in your design – If If the main key is too many and long, we can push it down to bullet 2 (cut down to bullet 2) because we shouldn’t remove the main key.

EXAMPLE: For a shirt with the text “JUST HERE TO BANG” Bullet 1, I will place it in one of the following ways:

• Just here to bang 4th of july design for everyone who loves fireworks or firecrackers and celebrated the independence of USA. Makes a great gift for patriotic people who love sarcastic and ironic quotes. Design with american sunglasses and american flag.
• This novelty just here to bang shirt is a great fit to celebrate the Independence Day on the 4th of July, enjoy the bbq and the fireworks looking cool.Makes a great 4th Of July gift for patriotic people who love sarcastic and ironic quotes.
• Fireworks 4th of July US Patriotic American Pride style for men and women, featured Hilarious quote, Just here to bang with white and Blue and Red American flag design theme and firecrackers design.
• ……
• Feature bullet 2: Long keywords + Secondary keywords: In bullet 2, we should put secondary keywords of the topic of the shirt you are making, or you can also add words or phrases targeting customers or upcoming events.

For example: “JUST HERE TO BANG” Bullet 2 will be placed in one of the following ways:

• Just Here to Bang 4th of july Funny Sayings, Funny Quote tee, Funny Sarcastic Humor, Funny american design Tee, cute Independence Day.Just Here to Bang T-shirt.Sure to be a hit at any 4th of July firework.
• This funny fourth of July 4th of July I’m Just Here To Bang makes a great patriotic gift for Americans. The design features the phrase Just Here To Bang with a firework and USA flag stars.
• Just here to bang funny vintage 4th of july tshirt. 4th of july t shirt, 4th of july tees, i love 4th of july, for 4th of july, independence day t shirt
• ……

Position demo image when displayed:

SOME RULES ON FEATURE BULLET

• Set Feature bullet 1, Feature bullet 2 (Keyword) must not exceed 256 characters (including spaces)
• In Bullet Points, you also need to insert previously researched keywords. Unlike the title, in addition to the main keyword, you can also insert additional keywords to increase searchability.
• Bullet 1.2 is the part where you need to show what’s special about your product compared to your competitors.
• Do not contain other words unrelated to the product, this will cause Amazon to misunderstand your product and put you in another category.
• Use semicolons to separate phrases within a bullet.
• Do not use special characters for emphasis.
• Highlight the top five features you want customers to consider. For example: Size, suitable age, country of origin, warranty information,…
• Start each bullet with a capital letter
• Formatted as paragraphs and sentences without punctuation
• Write all quantity words as numbers. For example: “2” not “two”
• Don’t use too many hyphens, symbols, periods, or exclamation points
• Don’t write vague claims, be as specific as possible about the product’s features and attributes
• Do not enter company-specific information; This section is for product features only
• Does not include promotion and price information
• Does not include shipping or company information. Amazon policy prohibits providing seller, company, or shipping information
• ……

Above are my shared experiences, there may still be many shortcomings, so please read them for reference so you can do better with Merch by Amazon, everyone.

Wishing everyone more sales every day!!!

Part 3: Brand Name ( Look Simple But It Is Super Important)

3.1: The purpose of brand name

Brand Name of Merch by Amazon help customer to remember you, and find more product relate to you.

3.2: The advantage of brand name

When they see one t-shirt interest them, they will be like: This store, this brand is cool. Let’s check them more. I will order more from this brand. And then, they will take a look more product of you.

You got the point now, right?

So that is the advantage: customer will see more product of you. But what is it disadvantage? Can you guess?

3.3: The disadvantage of brand name

The disadvantage is: Competitors will see your design and brand too. They can do bad behavior to your store such as reporting you. And if account got report alot. It will close. (It happens everyday).

3.4: So what is the solution to avoid being reported all store of Merch by Amazon

The solution is simple: Each design, each brand name. So when customer/ competitor click on “brand name”. It will just show that design or the list of design that you input the same “brand name”.

It will lower the risk than let’s them see full design list of our store.

In my experience, manage multiple accounts Merch Amazon. I choose the way: “Each design, each brand name”.

3.4: How to write “Brand name” in safe way.

“Brand name” should be short, fill in the niche topic you are doing.

I said short but please understand wider is that enough and unique.

For example: You do “Election day” design. You should not create brand name: “Election day”. 2-3 words will super easy to get trademark. You should include some words like: Tee, Clothing,… Make it longer and unique to not relate to other brands.

Part 4: For Those Managing Multiple Account Merch by Amazon

If you manage multiple accounts, Amazon bot has update alot. So for each account, Sonny recommend that.

• No upload the same design on multiple account. Bot will scan and close list of that multiple account.
• “Each design, each brand name” to avoid being reported by bad competitor.
• Trademark/ Copyright/ Spam keyword is the reason of close. Be careful with each design.

Where Can I Buy Merch By Amazon Account?

If you’re looking for a place where you can buy Merch by Amazon account with warranty or you already have had account and searching for good niche to start with , you can contact Sonny – founder of website Merch By Amazon For Sale. Sonny is an expert in the field and can provide valuable insights on niche selection and conduct research on your behalf.

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